New Playland Logo Playland Banner



July 1st - Labor Day
Playland is open EVERYDAY this summer!!!
Playland is open every day this summer! To give you extra time to play, Playland-Not-at-the-Beach will be open every day July 1st thru Labor Day.
  • We will be open Monday through Thursday from 12:00 noon through 8:00pm.
  • On Fridays we will be open from 12:00noon to 10:00pm
  • On weekends the hours will remain 10:00am to 5:00pm.
This is a great chance for you to bring your group to Playland-Not-at-the-Beach during the week, to take a long lunch with pinball machines or have a date night at Playland-Not-at-the-Beach. We look forward to seeing you whatever days you decide to visit Playland-Not-at-the-Beach!

Open Wednesday, Thursday, & Friday
    plus Saturday & Sunday
      July 3rd - 5th
      Fourth of July Celebration
Happy Fourth of July! Let freedom ring and play FREE PLAY pinball and arcade games all weekend long! Enjoy some all-American carnival nostalgia in our climate-controlled Museum of Fun! Note: Playland-Not-at-the-Beach will be open all weekend, but you can also find our booth at the El Cerrito Fourth of July World One Fair at Cerrito Vista Park!

Fabulous Frank will be performing magic on Friday and Saturday and Magical Nathaniel will be performing magic on Sunday. Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Wednesday and Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm
Fabulous Frank
Friday, July 3rd
    4:00 PM
Saturday, July 4th
    1:00 PM & 3:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!
Magical Nathaniel
Magical Nathaniel
Sunday, July 5th Only
    1:00 PM & 3:00 PM
We are pleased to feature Magical Nathaniel performing some of his most amazing stunts. Nathaniel is an in-house discovery who has been performing since he was 3 years old. He is an amazing magician and magic inventor. If you have never seen him in person, you will adore Magical Nathaniel.

Saturday, July 4th
Playland-Not-at-the-Beach
at the City of El Cerrito Fourth of July Festival
Bring the whole family and join us in beautiful Cerrito Vista Park for the City of El Cerrito and World One's full day of entertainment, food and fun!! Celebrate the Fourth of July with games, live music, a children's fun area and plenty of food, art and other goodies for sale. Come by Playland-Not-at-the-Beach's booth and say hello! Admission to the event is free and open to the public. Playland-Not-at-the-Beach in El Cerrito will be open as usual.

Open All Week
    including
        Saturday & Sunday
        July 11th & 12th
        Minions Weekend
Disgusting sounds? Giggling? Must be the minions. Look for those little yellow dudes and their trail of mischief throughout Playland-Not-at-the-Beach this weekend in honor of the opening of The Minions movie.

Fabulous Frank will be performing magic on Friday and Saturday and Magician Mike Della Penna will be performing magic on Sunday. Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Monday through Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm
Fabulous Frank
Monday - Friday
    4:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!
Scott Alcalay
Scott Alcalay
Saturday, July 11th Only
    1:00 PM & 3:00 PM
Scott Alcalay was the very first magician to perform at Playland-Not-at-the-Beach — way back at our Sneak Peek event in 2005. Ironically that day he created exquisite balloon animals for our many guests. We did not learn until later of his magical powers. He is also the president of the Oakland Magic Circle.
Magician Mike Della Penna
Sunday, July 12th Only
    1:00 PM & 3:00 PM
Magician Mike Della Penna is a transplanted New England illusionist who also teaches second grade in the Berkeley School System. Mike perfected his entertainment skills as a standup comic in Boston but developed an early love for children's magic. His live shows are extraordinary as he involves make believe and interactivity which embraces every child's dream of what just might be possible. His assistant is Clara the Clarevoyant Duck who has amazing powers even when blindfolded. Mike taught Playland's 2010, 2011, 2012. 2013, 2014, and 2015 sold out Magic Camps (where he got raves from his students). Don't miss this amazing performer.


Playland After Dark
Tuesday, July 14th
Bastille Night
at Playland-Not-at-the-Beach's After Dark
(Grown-Ups Only)
Voulez-vous jouer avec moi, ce soir? Celebrate Bastille Day with a Tour de Playland-Not-at-the-Beach at our Grown-Up Game Night After Dark. Play board games or storm the pinball, arcade and carnival games throughout our Museum of Fun. Bring your own bubbly and toast to freedom (and free play)!

Grown-Ups are welcome to stay for this adult only evening and discount pricing starts at 6:00pm. (Sorry, no children or babies after 6:00pm.) Adults only (18-years and older). Only $10 per person. Open 6:00pm-10:00pm.

Open All Week
    including
        Saturday & Sunday
        July 18th & 19th
        Peter Pan Weekend
Never want to grow up? Neither do we. Celebrate the newest Neverland movie adventure Pan and follow the Lost Boys treasure hunt through our own magical land of childhood fun. Throw in unlimited FREE PLAY pinball and arcade games, and you'll be 'Hooked'!

Fabulous Frank will be performing magic all weekend. Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Monday through Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm
Fabulous Frank
Monday - Friday
    4:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!
Fleas make me itch!
Professor B's Flea Circus!
Saturday & Sunday
July 18th & 19th
    1:00 PM and 3:00 PM
Fleas make me itch! Yup, we got fleas! Professor "B" is back Fleas make me itch! to showcase his remarkable live Flea Circus. There will be two performances, 1:00 PM and 3:00 PM.

For the protection of our performers dogs must be leashed at all times!

Professor B has been training fleas Fleas make me itch! from around the world for many years and has put together Fleas make me itch! the most amazing congress of unusual acts you have ever seen. There are skeptics out there who claim there is no such thing as a Flea Circus. See for yourself, or better yet, bring a camera to prove to your friends that everything is as described.

July 18th & 19th
Playland-Not-at-the-Beach at
California Extreme 2015
Join Playland-Not-at-the-Beach as we travel to the amazing California Extreme 2015 in Santa Clara, CA. Check out hundreds of vintage arcade and pinball machines or try the newest videogames and pinball, together in one giant exhibition, all for one low admission price. Stop by our booth and say hello! Fun for kids of all ages. Playland-Not-at-the-Beach in El Cerrito will be open as usual.

Monday, July 20th
Senior Day
Join us for this special day honoring seniors at Playland-Not-at-the-Beach! Visit and explore our amazing array of nostalgic attractions, artwork and artifacts from the Sutro Baths and Whitney's Playland at the Beach.

Adults only (18-years and older), sorry, no children or babies before 4:00pm. Only $10 per person. Senior Day hours are 11:00am-4:00pm. Playland-Not-at-the-Beach will be open until 8:00pm.
Fabulous Frank
Monday, July 20th Only
    2:00 PM & 4:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!

Friday, July 24
    7:00pm-10:00pm
Summer Plunge-Off Pinball Tournament
Playland-Not-at-the-Beach will be open for an extra day of fun every Friday in July, and we're celebrating with a pinball tournament! The tournament has a casual vibe and is intended to be beginner-friendly. We encourage pinball fans to participate regardless of experience or skill level.

The tournament begins promptly at 7:00pm so earlier arrival is encouraged. Tournament only admission of $15.00 begins at 6:00pm. Playland-Not-at-the-Beach opens at 12:00pm on Friday, July 24th so players are welcome to arrive as early as they like to practice (there will be an additional $5.00 admission fee for admission prior to 6:00pm). Sorry, no coupons, discounts, or multi-visit passes accepted for tournament admission.

The tournament will use a double elimination format, with the best-of-three matches in the winner's bracket and the best-of-one match in the loser's bracket. Prizes will be awarded for the top four players as well as the highest placing woman player (sponsored by Belles & Chimes Woman's Pinball League), the highest placing youth player (under 16 years of age), and the highest placing novice player (world ranking no better than 2,000).

This is an International Flipper Pinball Association sanctioned event and full World Pinball Player Ranking points will be awarded.

Playland-Not-at-the-Beach does not serve food or drink, but you are welcome to bring your own (beer and wine are not permitted at this event, sorry).

Playland-not-at-the-Beach has 30 pinball machines from all eras! Any machine in working condition on the day of the event will be fair game for this tournament, and how many games we use for the tournament depends on attendance. However, the tournament will have an emphasis on later electro-mechanical and early solid state machines. So if you want to visit Playland-Not-at-the-Beach earlier to practice, you would do well to focus your practice time on the following games:
  • Big Game (Stern, 1980)
  • Circus (Bally, 1973)
  • Circus Chimera (Custom, 1979)
  • Flight 2000 (Stern, 1980)
  • Haunted House (Gottlieb, 1982)
  • Hokus Pokus (Bally, 1975)
  • Jungle (Gottlieb, 1972)
  • Pro-Football (Gottlieb, 1973)
  • Roller Coaster (Gottlieb, 1971)
  • Split Second(Stern, 1981)
  • Travel Time (Williams, 1973)
Summer Plunge-Off Pinball Tournament hosted by Playland-Not-at-the-Beach, put on by Hella♥Pinball, and sponsored by Playland-Not-at-the-Beach, Hella♥Pinball, and Belles & Chimes Woman's Pinball League.

Open All Week
    including
        Saturday & Sunday
        July 25th & 26th
        Special Olympics Weekend
Special Olympics are in LA! Celebrate the athletes and their tremendous achievements with trivia and special contests all weekend at Playland-Not-at-the-Beach.

Fabulous Frank will be performing magic all weekend. Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Monday through Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm
Fabulous Frank
Monday - Friday
    4:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!
Scott Alcalay
Scott Alcalay
Saturday, July 25th Only
    1:00 PM & 3:00 PM
Scott Alcalay was the very first magician to perform at Playland-Not-at-the-Beach — way back at our Sneak Peek event in 2005. Ironically that day he created exquisite balloon animals for our many guests. We did not learn until later of his magical powers. He is also the president of the Oakland Magic Circle.

Nick Magick
Sunday, July 26th Only
    1:00 PM & 3:00 PM
Performing since he was in the third grade, Nick Magick originally became interested in magic when he saw Christian Cagigal's amazing one-man show "Now and In the Hour." Nick loves to showcase close-up and stage magic and he has studied under Christian Cagigal, Alain Choquette, and other well known prestidigitators. Nick is a member of The International Brotherhood of Magicians.

An admirer of Criss Angel, Mac King and Penn & Teller, Nick uses his stage presence and techniques combined with his youthful enthusiasm to "Wow!" his audiences. Recently while demonstrating a card trick to Teller (of Penn & Teller), the renowned magician told Nick "I've never seen a kid your age handle a deck of cards so well." He has performed at numerous office, holiday and private parties and is one of the youngest magicians to perform at Playland-Not-At-The-Beach. In Fall 2014, Nick Magick entered the eighth grade.


Playland After Dark
Thursday, July 30th
National Anti-Boredom Month
at Playland-Not-at-the-Beach's After Dark
(Grown-Ups Only)
July is National Anti-Boredom Month, so get off the computer, put down that phone and come to After Dark at Playland-Not-at-the-Beach! Enjoy a grown-ups-only game night featuring board games galore (or bring your own) as well as the unique exhibits, classic carnival games and free-play pinball always available at Playland-Not-at-the-Beach…all without the kids.

Grown-Ups are welcome to stay for this adult only evening and discount pricing starts at 6:00pm. (Sorry, no children or babies after 6:00pm.) Adults only (18-years and older). Only $10 per person. Open 6:00pm-10:00pm.

Open All Week
    including
        Saturday & Sunday
        August 1st & 2nd
        Silly Hat Weekend
Keep your hat on! We're letting the fun go to our heads at Playland this weekend. Come in your most fashion faux-pas headwear, and we'll give you a prize just for looking silly on top.

Fabulous Frank will be performing magic all weekend. Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Monday through Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm

Fabulous Frank
Monday - Friday
    4:00 PM
Saturday, August 1st
    1:00 PM & 3:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!
Magical Nathaniel
Magical Nathaniel
Sunday, August 2nd Only
    1:00 PM & 3:00 PM
We are pleased to feature Magical Nathaniel performing some of his most amazing stunts. Nathaniel is an in-house discovery who has been performing since he was 3 years old. He is an amazing magician and magic inventor. If you have never seen him in person, you will adore Magical Nathaniel.

August 1st & 2nd
Relay For Life of El Cerrito
Playland-Not-at-the-Beach is a proud Silver Sponsor for Relay For Life of El Cerrito! Please come out and support the 2015 Playland-Not-at-the-Beach team as we fight back against cancer and honor our founder and Master of Fun, the late Richard Tuck. Our team will walk around the clock at this unique 24-hour fundraising event, where we celebrate the lives of those who have faced cancer, remember loved ones lost and raise funds for the American Cancer Society. This free community event is at Cerrito Vista Park (950 Pomona Ave., El Cerrito), from 10:00am on August 1st through 10:00am on August 2nd.

For information or to donate (thank you!), visit us at RelayForLife. Playland-Not-at-the-Beach will be open as usual for Silly Hat Weekend.

Open All Week — Except Wednesday August 5th
    including
        Saturday & Sunday
        August 8th & 9th
        Goosebumps Weekend
We love to get shivers at Playland-Not-at-the-Beach, and Goosebumps are even better! Check out the new Goosebumps movie – and books! – coming out this month, and beware our special, (slightly) scary treasure hunt this weekend!

Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Monday through Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm
Wednesday, August 5th: Playland-Not-at-the-Beach will be closed for a private event. We apologize for any inconvenience.
Fabulous Frank
Monday, Tuesday, Thursday, & Friday
    4:00 PM
Saturday & Sunday
    1:00 PM & 3:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!


Playland After Dark
Tuesday, August 11th
International Friendship Night
at Playland-Not-at-the-Beach's After Dark
(Grown-Ups Only)
International Friendship Day was August 2nd, and nothing says friendship like a night of fun at Playland-Not-at-the-Beach. Bring old friends and a favorite board game and make a night of it, or find new friends while playing FREE PLAY pinball in our Pinball Alley.

Grown-Ups are welcome to stay for this adult only evening and discount pricing starts at 6:00pm. (Sorry, no children or babies after 6:00pm.) Adults only (18-years and older). Only $10 per person. Open 6:00pm-10:00pm.

Open All Week
    including
        Saturday & Sunday
        August 15th & 16th
        Board Game Trivia
Do you know the number of points for the letter Q in Scrabble? Can you name the game pieces from classic Monopoly? Who sunk my Battleship? These answers and more will help you win at Board Game Trivia this weekend at Playland-Not-at-the-Beach.

Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Monday through Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm
Fabulous Frank
Monday - Friday
    4:00 PM
Saturday & Sunday
    1:00 PM & 3:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!

Open All Week
    including
        Saturday & Sunday
        August 22nd & 23rd
        American Folk Heroes Weekend
In honor of Johnny Appleseed Day, celebrate the rich tradition of American folklore through its larger-than-life heroes. Look for Paul Bunion and his big blue ox, Babe, Davy Crockett, John Henry and others in our special folk hero treasure hunt!

Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Monday through Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm
Fabulous Frank
Monday - Friday
    4:00 PM
Sunday
    1:00 PM & 3:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!
Scott Alcalay
Scott Alcalay
Saturday Only
    1:00 PM & 3:00 PM
Scott Alcalay was the very first magician to perform at Playland-Not-at-the-Beach — way back at our Sneak Peek event in 2005. Ironically that day he created exquisite balloon animals for our many guests. We did not learn until later of his magical powers. He is also the president of the Oakland Magic Circle.


Playland After Dark
Thursday, August 27th
Game Night
at Playland-Not-at-the-Beach's After Dark
(Grown-Ups Only)
Shake off those end-of-summer blues at Playland's Grown-up Game Night. Play all the pinball, carnival, arcade and board games you want …without the little ones around! No little ones yet? Playland After Dark is the best date night in the Bay Area.

Grown-Ups are welcome to stay for this adult only evening and discount pricing starts at 6:00pm. (Sorry, no children or babies after 6:00pm.) Adults only (18-years and older). Only $10 per person. Open 6:00pm-10:00pm.

Open All Week
    including
        Saturday & Sunday
        August 29th & 30th
        Sorcerer's Apprentice Weekend
Join Playland in welcoming the East Bay's newest young magicians to the stage – the graduates of our Magic Camp taught by Magician Mike Della Penna. Be on hand to see these young wizards make their debut! Shows are at 1:00pm and 3:00pm daily.

Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Monday through Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm
Fabulous Frank
Monday - Friday
    4:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!
Magician Mike Della Penna
Saturday & Sunday
    1:00 PM & 3:00 PM
Magician Mike Della Penna is a transplanted New England illusionist who also teaches second grade in the Berkeley School System. Mike perfected his entertainment skills as a standup comic in Boston but developed an early love for children's magic. His live shows are extraordinary as he involves make believe and interactivity which embraces every child's dream of what just might be possible. His assistant is Clara the Clarevoyant Duck who has amazing powers even when blindfolded. Mike taught Playland's 2010, 2011, 2012. 2013, 2014, and 2015 sold out Magic Camps (where he got raves from his students). Don't miss this amazing performer.







Copyright 1999-2014 by Playland-Not-at-the-Beach. All rights reserved.
Our Privacy Policy