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July 1st - Labor Day
Playland is open EVERYDAY this summer!!!
Playland is open every day this summer! To give you extra time to play, Playland-Not-at-the-Beach will be open every day July 1st thru Labor Day.
  • We will be open Monday through Thursday from 12:00 noon through 8:00pm.
  • On Fridays we will be open from 12:00noon to 10:00pm
  • On weekends the hours will remain 10:00am to 5:00pm.
This is a great chance for you to bring your group to Playland-Not-at-the-Beach during the week, to take a long lunch with pinball machines or have a date night at Playland-Not-at-the-Beach. We look forward to seeing you whatever days you decide to visit Playland-Not-at-the-Beach!


Playland After Dark
Thursday, July 30th
National Anti-Boredom Month
at Playland-Not-at-the-Beach's After Dark
(Grown-Ups Only)
July is National Anti-Boredom Month, so get off the computer, put down that phone and come to After Dark at Playland-Not-at-the-Beach! Enjoy a grown-ups-only game night featuring board games galore (or bring your own) as well as the unique exhibits, classic carnival games and free-play pinball always available at Playland-Not-at-the-Beach…all without the kids.

Grown-Ups are welcome to stay for this adult only evening and discount pricing starts at 6:00pm. (Sorry, no children or babies after 6:00pm.) Adults only (18-years and older). Only $10 per person. Open 6:00pm-10:00pm.

Open All Week
    July 27th - August 2nd
    including
        Saturday & Sunday
        August 1st & 2nd
        Silly Hat Weekend
Keep your hat on! We're letting the fun go to our heads at Playland this weekend. Come in your most fashion faux-pas headwear, and we'll give you a prize just for looking silly on top.

Fabulous Frank will be performing magic all weekend. Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Monday through Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm
Fabulous Frank
Monday - Friday
    4:00 PM
Saturday, August 1st
    1:00 PM & 3:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!
Magical Nathaniel
Magical Nathaniel
Sunday, August 2nd Only
    1:00 PM & 3:00 PM
We are pleased to feature Magical Nathaniel performing some of his most amazing stunts. Nathaniel is an in-house discovery who has been performing since he was 3 years old. He is an amazing magician and magic inventor. If you have never seen him in person, you will adore Magical Nathaniel.

August 1st & 2nd
Relay For Life of El Cerrito
Playland-Not-at-the-Beach is a proud Silver Sponsor for Relay For Life of El Cerrito! Please come out and support the 2015 Playland-Not-at-the-Beach team as we fight back against cancer and honor our founder and Master of Fun, the late Richard Tuck. Our team will walk around the clock at this unique 24-hour fundraising event, where we celebrate the lives of those who have faced cancer, remember loved ones lost and raise funds for the American Cancer Society. This free community event is at Cerrito Vista Park (950 Pomona Ave., El Cerrito), from 10:00am on August 1st through 10:00am on August 2nd.

For information or to donate (thank you!), visit us at RelayForLife. Playland-Not-at-the-Beach will be open as usual for Silly Hat Weekend.

Open All Week — Except Wednesday August 5th
    including
        Saturday & Sunday
        August 8th & 9th
        Goosebumps Weekend
We love to get shivers at Playland-Not-at-the-Beach, and Goosebumps are even better! Check out the new Goosebumps movie – and books! – coming out this month, and beware our special, (slightly) scary treasure hunt this weekend!

Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Monday through Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm
Wednesday, August 5th: Playland-Not-at-the-Beach will be closed for a private event. We apologize for any inconvenience.
Fabulous Frank
Monday, Tuesday, Thursday, & Friday
    4:00 PM
Saturday & Sunday
    1:00 PM & 3:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!


Playland After Dark
Tuesday, August 11th
International Friendship Night
at Playland-Not-at-the-Beach's After Dark
(Grown-Ups Only)
International Friendship Day was August 2nd, and nothing says friendship like a night of fun at Playland-Not-at-the-Beach. Bring old friends and a favorite board game and make a night of it, or find new friends while playing FREE PLAY pinball in our Pinball Alley.

Grown-Ups are welcome to stay for this adult only evening and discount pricing starts at 6:00pm. (Sorry, no children or babies after 6:00pm.) Adults only (18-years and older). Only $10 per person. Open 6:00pm-10:00pm.

Open All Week
    including
        Saturday & Sunday
        August 15th & 16th
        Board Game Trivia
Do you know the number of points for the letter Q in Scrabble? Can you name the game pieces from classic Monopoly? Who sunk my Battleship? These answers and more will help you win at Board Game Trivia this weekend at Playland-Not-at-the-Beach.

Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Monday through Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm
Fabulous Frank
Monday - Friday
    4:00 PM
Saturday & Sunday
    1:00 PM & 3:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!

Open All Week
    including
        Saturday & Sunday
        August 22nd & 23rd
        American Folk Heroes Weekend
In honor of Johnny Appleseed Day, celebrate the rich tradition of American folklore through its larger-than-life heroes. Look for Paul Bunion and his big blue ox, Babe, Davy Crockett, John Henry and others in our special folk hero treasure hunt!

Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Monday through Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm
Fabulous Frank
Monday - Friday
    4:00 PM
Sunday
    1:00 PM & 3:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!
Scott Alcalay
Scott Alcalay
Saturday Only
    1:00 PM & 3:00 PM
Scott Alcalay was the very first magician to perform at Playland-Not-at-the-Beach — way back at our Sneak Peek event in 2005. Ironically that day he created exquisite balloon animals for our many guests. We did not learn until later of his magical powers. He is also the president of the Oakland Magic Circle.


Playland After Dark
Thursday, August 27th
Game Night
at Playland-Not-at-the-Beach's After Dark
(Grown-Ups Only)
Shake off those end-of-summer blues at Playland's Grown-up Game Night. Play all the pinball, carnival, arcade and board games you want …without the little ones around! No little ones yet? Playland After Dark is the best date night in the Bay Area.

Grown-Ups are welcome to stay for this adult only evening and discount pricing starts at 6:00pm. (Sorry, no children or babies after 6:00pm.) Adults only (18-years and older). Only $10 per person. Open 6:00pm-10:00pm.

Open All Week
    including
        Saturday & Sunday
        August 29th & 30th
        Sorcerer's Apprentice Weekend
Join Playland in welcoming the East Bay's newest young magicians to the stage – the graduates of our Magic Camp taught by Magician Mike Della Penna. Be on hand to see these young wizards make their debut! Shows are at 1:00pm and 3:00pm daily.

Live performances are at 4:00pm on Monday-Friday and 1:00pm and 3:00pm on weekends. $15 for general admission ($10 for children and seniors).
  • Open Monday through Thursday from 12:00 noon through 8:00pm
  • Open Friday 12:00pm-10:00pm, weekends 10:00am-5:00pm
  • Open weekends 10:00am-5:00pm
Fabulous Frank
Monday - Friday
    4:00 PM
Fabulous Frank will join us to perform his wonderfully funny magic. Originally from Connecticut, Frank assisted other magicians at Playland-Not-at-the-Beach, but always in a sidekick role. When one of the in-house magicians became ill, Frank began performing his own shows. This guy is really Fabulous and knows how to have a good time with his audience!!!
Magician Mike Della Penna
Saturday & Sunday
    1:00 PM & 3:00 PM
Magician Mike Della Penna is a transplanted New England illusionist who also teaches second grade in the Berkeley School System. Mike perfected his entertainment skills as a standup comic in Boston but developed an early love for children's magic. His live shows are extraordinary as he involves make believe and interactivity which embraces every child's dream of what just might be possible. His assistant is Clara the Clarevoyant Duck who has amazing powers even when blindfolded. Mike taught Playland's 2010, 2011, 2012. 2013, 2014, and 2015 sold out Magic Camps (where he got raves from his students). Don't miss this amazing performer.

Saturday, Sunday, & Monday
September 5th, 6th, & 7th
Labor Day Weekend
Labor Day? Not at Playland-Not-at-the-Beach. Forget the concerns of the working world with FREE PLAY pinball, carnival games, attractions and curiosities. Relax in our indoor, climate-controlled Museum of Fun packed with things to see and do. Bonus: Playland is open on Monday for an extra day to play! $15 for general admission ($10 for children and seniors). Open Saturday & Sunday 10:00am-5:00pm.


Playland After Dark
Tuesday, September 8th
Date Night
at Playland-Not-at-the-Beach's After Dark
(Grown-Ups Only)
Join us for a date night like no other – Playland After Dark's twice monthly grown-up game night featuring board games galore and all the unique exhibits, classic carnival games and free-play pinball always available at Playland-Not-at-the-Beach…without any kids. Adults only (18-years and older), no children or babies please. Only $10 per person. Open 6:00pm-10:00pm.

September 12th & 13th
Grandparents' Weekend
Join Playland as we honor the wisest among us – our grandparents! Who better to enjoy our nostalgic indoor museum of amusements, carnival games and memorabilia, not to mention free-play pinball for the whole family? Grandparents will receive $2 off the regular admission price this weekend (even if you treat them)! $15 for general admission ($10 for children and seniors). Open Saturday & Sunday 10:00am-5:00pm.

Sunday, September 13th
Solano Stroll
Who doesn't love the Solano Stroll? Bring the whole family and stop by our booth at this annual parade and community celebration all along Solano Avenue. All-day events include magic shows, live music, street food, toy and game demos and amusement park rides. Come join the fun!

September 19th & 20th
Childhood Cancer Awareness Weekend
All weekend Playland-Not-at-the-Beach will donate half the proceeds of all kids' admission tickets to the American Cancer Society to help fund cancer research and programs specifically for children. Bring the family, have fun, and help us make more birthdays possible!

$15 for general admission ($10 for children and seniors). Open Saturday & Sunday 10:00am-5:00pm.







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